Lifeguard is an AI‑driven protection platform that monitors and blocks scam texts, phishing emails, robocalls, and dark‑web exposure across all devices. It automatically removes personal data from hundreds of data‑broker sites and delivers plain‑language alerts and guidance, with family accounts that let multiple members share a single subscription.
Funding
Funding not disclosed
Founders
Product
Problem
Consumers are increasingly targeted by AI‑generated scams—phishing emails, smishing texts, vishing calls, and data‑broker exposure—that are harder to recognize and cause significant financial loss and stress. Traditional protection tools require manual effort and do not provide comprehensive, family‑wide coverage or clear explanations of threats.
Solution
Lifeguard offers an AI‑driven protection platform that continuously monitors and blocks scam communications across SMS, email, and phone calls, while also scanning the dark web for exposed personal data. The service automatically removes personal information from over 120 data‑broker sites and provides step‑by‑step guidance when a breach is detected. All features operate quietly in the background on iOS devices, delivering plain‑language alerts and education to help users understand and avoid threats. Subscription plans cover individuals, couples, or families, allowing multiple members to share a single account with centralized management.
Target Audience
Primary customers are U.S. consumers seeking comprehensive digital safety for themselves and their households, including individuals, couples, and families who want automated scam protection and privacy management.
Features
- AI‑powered SMS filtering that detects and blocks scam texts in real time
- Email protection that identifies phishing and spam messages before they reach the inbox
- Dark web monitoring with continuous scans of breach databases and instant alerts when personal data appears
- Automated data‑removal service that submits opt‑out requests to 120+ data‑broker and people‑search sites
- Integration with the National Do Not Call Registry to reduce robocall volume
- Family account management enabling up to six members to share protection and receive individual alerts
- Plain‑language explanations of each threat, providing educational context alongside the block
- Simple two‑minute setup via the Lifeguard iOS app with no technical expertise required