IRIX provides a health AI platform for fitness clubs that integrates real‑time biometric data from wearables on the gym floor with members’ daily recovery, sleep, and health signals. Its AI agent continuously analyzes this data to deliver personalized workout intensity cues, zone‑targeted guidance, and post‑session recovery advice directly on equipment or mobile displays, while offering operators a unified dashboard for member analytics and engagement tracking.
Funding
Funding not disclosed
Founders
Product
Problem
Fitness clubs often rely on generic class structures and manual coaching, making it difficult to provide members with individualized training and recovery guidance based on their actual physiological data. Without real-time biometric insight, members may train inefficiently, risk overtraining, and disengage over time.
Solution
IRIX delivers an AI-driven intelligence layer that ingests real-time biometric signals from wearables deployed throughout a gym and combines them with members’ daily recovery, sleep, and health data. The platform’s AI agent continuously analyzes this information to generate personalized workout recommendations, zone‑targeted intensity cues, and post‑session recovery advice. Recommendations are presented directly on gym equipment or companion displays, ensuring members receive context‑aware guidance before, during, and after each session. For operators, IRIX provides a unified dashboard that aggregates member performance, engagement metrics, and health trends, enabling data‑informed programming and retention strategies across single‑studio or multi‑location operations.
Target Audience
Primary customers are fitness clubs, boutique studios, and multi‑location gym operators seeking to enhance member experience through data‑driven, personalized coaching.
Features
- Wearable integration that captures heart rate, cadence, calories, and zone time in real time on the gym floor
- AI agent that synthesizes overnight recovery and daily health signals to tailor workout intensity and recovery plans for each member
- Contextual coaching prompts displayed on equipment or mobile interfaces, guiding users through target zones (e.g., Zone 2 fat‑burn) and effort adjustments
- Centralized operator dashboard with member analytics, engagement tracking, and health trend visualizations
- Scalable architecture supporting single studios to multi‑location fitness chains
- API hooks for connecting existing gym management systems and equipment manufacturers