Habitual offers a digital therapeutic program that combines nutritional treatment and behavioral support to facilitate weight loss and potentially reverse type 2 diabetes. By utilizing a structured meal replacement plan and a dedicated app for tracking habits, the program aims to improve health markers such as blood sugar levels and overall well-being.
Funding
$5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Obesity and type 2 diabetes pose significant health challenges, often requiring substantial lifestyle changes and continuous monitoring. Traditional weight loss programs can be difficult to adhere to, and individuals often struggle with maintaining long-term results and managing associated health markers like blood sugar and cholesterol.
Solution
Habitual provides a comprehensive digital therapeutic program designed to facilitate weight loss and improve metabolic health. The program combines structured meal replacement plans, GLP-1 medication options, and behavioral support delivered through a dedicated mobile application. Habitual's approach focuses on fostering sustainable habit changes, providing tools for daily tracking, expert-written content, and community support. The platform offers personalized plans, including both medication-based and meal replacement options, tailored to individual needs and preferences. By addressing both the physical and psychological aspects of weight management, Habitual aims to help users achieve lasting results and improve overall well-being.
Target Audience
Habitual is designed for individuals seeking effective weight loss solutions, particularly those with type 2 diabetes or related health concerns, who are looking for a comprehensive program that combines medical, nutritional, and behavioral support.
Features
- Personalized weight loss plans, including medication-assisted and meal replacement options
- Dedicated mobile app for tracking habits, progress, and accessing expert-written content
- Structured meal replacement plans with options for soups, shakes, and porridges
- Access to GLP-1 medications (Ozempic, Rybelsus, Wegovy, and Mounjaro) with medical supervision
- Daily behavioral change content and exercises to promote sustainable habits
- Progress dashboard to visualize weight loss and habit improvement over time
- Reward system to incentivize engagement and build positive streaks
- Recipe database for low-calorie meal planning and automated shopping list generation
- Integration with a supportive online community via WhatsApp group