Flywheel is a growth platform that combines product analytics, session replays, and user engagement tools to provide B2B companies with insights into customer behavior and feature adoption. By automating user segmentation and intent alerts, Flywheel enables businesses to enhance user experience and reduce churn effectively.
Funding
$3.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
B2B companies often struggle to gain a comprehensive understanding of customer behavior and feature adoption within their software products. This lack of insight can lead to difficulties in enhancing user experience, reducing churn, and ultimately, hindering growth. Existing analytics tools may be insufficient or require significant setup and configuration.
Solution
Flywheel is a growth platform designed to provide B2B companies with a unified view of customer behavior by combining product analytics, session replays, and user engagement tools. The platform automates user segmentation and provides intent alerts, enabling businesses to proactively address user needs and improve product adoption. By offering automatic company and user insights, Flywheel eliminates the need for extensive manual configuration and data normalization. The platform allows teams to analyze feature adoption, track user satisfaction through surveys and NPS responses, and monitor key events in the user lifecycle. Flywheel also facilitates personalized user experiences through targeted engagements and website personalization.
Target Audience
Flywheel targets product teams, marketing teams, sales teams, and customer success teams within B2B companies, particularly those focused on product-led growth and account-based marketing strategies.
Features
- Automatic company and user insights about product adoption
- Feature adoption tracking and analysis
- User segmentation based on activity and attributes
- Intent alerts for pricing page visits, demo requests, and feature usage
- Session replay with advanced filtering and privacy controls
- Website and in-app engagement tools (modals, banners)
- Website and in-app personalization capabilities
- Account scoring and churn prevention tools
- Native enrichment with industry, size, seniority, and technologies used
- Integrations with tools like Stripe, Intercom, Salesforce, Hubspot, and Segment