Finley
Finley is an AI financial copilot that connects directly to a company's existing accounting and operational systems to deliver rolling 13-week cash flow forecasts within +/-15% accuracy, true net margin analysis by order or customer, and acquisition readiness assessments. Built for middle-market businesses without a dedicated CFO, Finley serves independent insurance agencies, law firms, manufacturers, real estate brokerages, and wholesale distributors. The platform learns each business's seasonality over time and provides financing recommendations with supporting reasoning.
- Financial Technology
- Data & Analytics
- Artificial Intelligence
- AI Agents
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
Middle-market companies—typically with revenues between $2M and $20M—often operate without a dedicated CFO, relying instead on bookkeepers and periodic reports that lag behind business reality. Their financial data is scattered across disconnected ledgers and industry-specific systems, making it difficult to get accurate cash positions, true profitability by customer or producer, or actionable forecasts when decisions need to be made.
Solution
Finley is an AI financial copilot that connects directly to a company's existing accounting and operational systems—no migration or implementation project required—and continuously analyzes the data to provide industry-aware financial intelligence. The platform builds rolling 13-week cash flow forecasts within +/-15% accuracy, computes true net margin by order, customer, or producer (factoring in comp, splits, and service costs), and evaluates the company the way a potential buyer would. Finley learns each business's seasonality and rhythms over time, delivering answers in the user's own terms rather than requiring them to explain their business repeatedly. It turns raw financial data into specific recommendations—such as which financing option to use for an acquisition—with supporting reasoning.
Target Audience
Finley serves middle-market businesses without a dedicated CFO, currently targeting independent insurance agencies ($2M-$20M revenue), law firms, manufacturers, real estate brokerages, and wholesale distributors who rely on bookkeepers rather than financial executives.
Features
- Rolling 13-week cash flow forecast with +/-15% accuracy, identifying the specific week requiring attention before it arrives
- Industry-specific analytics engines for insurance agencies, law firms, manufacturing, real estate brokerages, and wholesale distribution
- True net margin analysis that weighs revenue against fully loaded costs (comp, splits, service load) to rank producers, customers, or orders by actual profitability
- Acquisition readiness assessment that models what a buyer would screen for, what they'd pay, and factors that suppress valuation
- Financing recommendation engine that compares options like SBA loans, seller notes, and bank term loans against acquisition-specific cash flow and covenant impacts
- Direct integration with existing accounting and management systems via API connectors, with custom connectors available on request
- Continuous pattern learning—Finley retains knowledge of seasonality, payment habits, and account behavior across months and years
- Carrier and line-of-business concentration analysis to surface revenue risk before market changes impact income