Ekko empowers businesses to activate their communities and build a scalable sales channel through advocate marketing. The platform identifies, segments, and manages brand advocates to drive referrals and affiliate sales, with end-to-end tracking from recommendation to purchase.
Funding
$150K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Businesses struggle to effectively leverage community-driven marketing, missing out on the significant impact of word-of-mouth recommendations on purchasing decisions. Existing affiliate and referral programs often lack robust tools for identifying, segmenting, and managing brand advocates, leading to fragmented community engagement and missed revenue opportunities.
Solution
Ekko provides a comprehensive platform designed to activate brand communities and transform them into a scalable sales channel. The system enables businesses to identify, segment, and manage their advocates, facilitating targeted campaigns for referrals, affiliate marketing, and promotional missions. By offering detailed tracking and performance-based incentives, Ekko ensures that recommendations are qualified and that advocate contributions are directly linked to sales outcomes. The platform supports both online and offline sales integration, providing end-to-end visibility and management for diverse marketing initiatives.
Target Audience
Ekko targets businesses seeking to enhance their sales through community-driven marketing, including those looking to implement or optimize affiliate and referral programs.
Features
- Advocate identification and segmentation tools to build targeted community networks.
- Campaign management for referrals, affiliate marketing, and specific promotional missions.
- Performance tracking with end-to-end traceability from recommendation to sale, across online and offline channels.
- Incentive management system for distributing rewards and commissions to advocates.
- Integration capabilities with existing CRM systems and e-commerce platforms.
- Data analytics dashboard for monitoring campaign performance and community engagement.
- Support for various marketing solutions including retail performance marketing and employee referral programs.