Carter is a unified operating system for commerce media that consolidates access to all major DSPs, social, search, and programmatic channels in a single platform. Its AI‑driven agents perform real‑time budget allocation and supply‑path optimization while closed‑loop SKU‑level attribution links every impression to verified sales, giving teams accurate performance metrics and higher media yield.
Funding
Funding not disclosed
Founders
Product
Problem
Commerce media teams must juggle multiple disconnected vendor interfaces, manually route budgets across DSPs, and struggle to connect on‑site and off‑site activities, leading to inefficient spend and limited visibility into true sales impact.
Solution
Carter provides a unified operating system for commerce media that consolidates access to all major DSPs and social, search, and programmatic channels into a single platform. Real‑time AI agents evaluate supply paths, automatically allocate budgets, and rebalance demand to maximize cost efficiency and media yield. Closed‑loop attribution links every impression to SKU‑level transactions, delivering verified performance metrics. The system centralizes media operations, reducing the need for teams to master numerous tools and eliminating manual trafficking. Integrated privacy‑first infrastructure ensures data ownership while supporting cross‑channel intent sharing.
Target Audience
Primary customers are commerce media networks, retailers, brands, and agencies that run multi‑channel advertising campaigns and require centralized, data‑driven media management.
Features
- Real‑time optimization engine that continuously evaluates supply paths across multiple DSPs and adjusts floor prices and pacing hourly
- AI‑driven agents that automate budget allocation, campaign trafficking, and hourly optimizations across social, search, and programmatic channels
- Closed‑loop, SKU‑level attribution that connects impressions to verified sales for accurate performance reporting
- Unified dashboard providing centralized control of media operations, eliminating the need for multiple platform logins
- Privacy‑first data infrastructure that maintains first‑party data ownership while enabling cross‑channel intent signal sharing
- Integrated commerce intelligence tools that surface actionable insights on buying power and media yield