TryBuzzer is an Indonesian creator marketplace and clipping platform that pays content creators for every 1,000 verified views their TikTok, Instagram, or Threads videos generate on branded campaigns. Creators connect their social accounts once, submit eligible videos to campaigns, and automatically earn CPM-based payouts that can be withdrawn to local e-wallets or bank accounts. The platform also enables brands to source UGC creators and KOLs for endorsement deals alongside the core per-view clipping campaigns.
Funding
Funding not disclosed
Founders
Product
Problem
Brands launching short-form video marketing campaigns often struggle to reach a wide audience organically and manage the labor-intensive process of tracking, verifying, and compensating individual content creators. For creators, monetizing their short-form content is fragmented, requiring manual proof of views, slow payouts, and opaque payment structures, making it difficult to earn consistent income from their videos.
Solution
TryBuzzer provides a centralized performance-based clipping and creator marketplace where brands post CPM campaigns and creators get paid automatically per 1,000 verified views. The platform automates the entire workflow: creators connect their TikTok, Instagram, or Threads accounts once, and TryBuzzer automatically pulls their posts and view counts via official APIs to verify submissions, eliminating manual link-pasting and screenshot-based reporting. After a video is submitted and approved, earnings are auto-credited to the creator's balance and can be withdrawn to a range of Indonesian e-wallets or bank accounts. Beyond the core clipping campaigns, TryBuzzer also serves as a deal marketplace where brands can discover and commission UGC creators and KOLs for sponsored endorsement deals, creating two parallel income streams for creators.
Target Audience
The primary audience is Indonesian content creators (clippers, nano/micro-influencers) looking to monetize their short-form videos, and brands, marketing managers, and public figures seeking to distribute content via performance-based campaigns and find UGC or KOL partners.
Features
- Automated view verification through official API connections to TikTok, Instagram, and Threads, eliminating the need for manual view counts or links
- CPM-based payment model where creators earn a set rate per 1,000 verified views, with per-format rates (TikTok vs. Reels) configurable by the brand
- Two-step submission flow: register videos immediately after posting names and claim payouts later once minimum views are reached
- Self-serve campaign dashboard for brands to launch clipping campaigns, set engagement rates, and browse creator profiles for endorsement deals
- Built-in creator app for Android and iOS with real-time tracking of campaign submissions, view counts, and withdrawals
- Campaign briefs displayed up front, including rates, minimum views, required hashtags/mentions, content guidelines, and deadlines, with open campaigns accepting up to 200 video submissions per creator
- Wallet-verified account connections with multiple account linking support, and automatic eligibility checks (e.g., post date, caption requirements) before submission