Because offers a no-code personalization platform that integrates with Shopify and Klaviyo, utilizing first-party and zero-party data to dynamically tailor website experiences for individual visitors. This approach addresses the challenge of increasing conversion rates without requiring developer resources, resulting in an average conversion increase of 23% for its users.
Funding
$4.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
E-commerce businesses often struggle to personalize website content for different customer segments due to limited marketing team resources and conflicting developer priorities. Utilizing customer data from various sources to tailor website experiences requires coding, making it difficult for marketers to quickly implement and test personalized campaigns.
Solution
Because provides a no-code personalization platform that enables e-commerce businesses to create dynamic website experiences based on first-party and zero-party data. The platform integrates with Shopify and Klaviyo, allowing marketers to connect data from email, SMS, loyalty, and quiz platforms. Using a visual editor and rules engine, users can define different site experiences for specific customer segments without requiring developer assistance. This enables businesses to increase conversion rates by showing each visitor the content most relevant to them.
Target Audience
The primary target audience is e-commerce marketing teams, specifically those using Shopify and Klaviyo, who want to increase conversion rates through website personalization without relying on developers.
Features
- No-code editor for creating and managing personalized website content
- Integration with Klaviyo for leveraging email and SMS data
- Rules engine for defining customer segments based on various data points (e.g., Shopify product tags, cart value, UTM parameters)
- A/B testing capabilities for optimizing personalized campaigns
- Support for various content types, including text blocks, badges, banners, and images
- Real-time analytics dashboard for tracking conversion rates, add-to-cart rates, and average order value (AOV)
- "Zapier-style" connectivity to integrate with various first-party and zero-party data sources