Basket functions as an AI-powered shopping agent that allows users to save products from any online retailer. The platform enables users to track price fluctuations, organize items into shareable wishlists, and secure instant cashback on purchases. This service streamlines the online shopping experience by centralizing product saving and value capture.
Funding
$6.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Online shoppers often rely on disorganized methods like screenshots, bookmarks, and numerous browser tabs to keep track of desired items, leading to inefficiencies and missed price drops. Manually monitoring prices across multiple retailers is time-consuming and can result in missed savings opportunities.
Solution
Basket offers a cross-platform solution for online shoppers to save, organize, and track items from any online store in customizable wishlists. Using a mobile app and browser extensions, users can quickly add products to their Baskets with just a few taps. The platform automatically tracks prices and sends notifications when saved items go on sale or come back in stock, ensuring users never miss a deal. Basket also enables collaborative shopping through shared wishlists, making it easy to coordinate gift ideas and shopping plans with friends and family.
Target Audience
Basket primarily targets online shoppers, particularly Gen Z and millennials, who want a more organized and efficient way to track desired items and discover deals. The platform also caters to individuals planning events or coordinating gift ideas with groups.
Features
- Cross-platform support via mobile apps (iOS and Android) and browser extensions (Chrome, Edge, Firefox, Opera)
- Universal saving capability: add items from any online retailer with a single tap
- Automated price tracking and back-in-stock alerts
- Customizable wishlists for organizing items by event, occasion, or category
- Shared Baskets for collaborative shopping and gift planning
- Grid view for creating visual moodboards
- Option to follow other users for inspiration