About tru.ID

IDlayr transforms mobile phone numbers into secure digital identities by utilizing a mobile possession-factor solution that verifies the user's mobile number, SIM card, and device. This approach significantly reduces fraud, lowers identity verification costs, and enhances user experience by eliminating the need for PIN codes and SMS verification.

```xml <problem> Traditional online identity verification methods rely on knowledge-based authentication like passwords and SMS OTP, which are vulnerable to phishing, SIM swapping, and other forms of fraud. This leads to security breaches, financial losses, and a compromised user experience due to friction during onboarding and authentication. </problem> <solution> IDlayr offers a mobile possession-factor solution that transforms mobile phone numbers into secure digital identities. The platform leverages a "Triple Lock" approach, verifying the user's mobile number, SIM card, and device to ensure a high level of assurance. By eliminating the need for passwords and SMS OTP, IDlayr reduces fraud, lowers identity verification costs, and enhances user experience through instant and invisible authentication. The technology works by confirming that the mobile number is valid, the SIM card matches the mobile number, and the device is a real, network-connected device rather than a bot. </solution> <features> - Mobile number verification to ensure a valid and correct mobile identity. - SIM card verification to confirm the correct credential matching the mobile number. - Mobile device verification to ensure a real mobile network-connected device is used, preventing bot farm attacks. - Instant, invisible identity verification using mobile number, SIM card, and mobile device. - Eliminates the need for SMS OTP, reducing operating costs and improving security. - Passwordless authentication leveraging mobile device security. - Device binding to address identity weaknesses in mobile internet. </features> <target_audience> IDlayr targets businesses that require secure and frictionless identity verification, including financial institutions, e-commerce platforms, and mobile application developers. </target_audience> ```

What does tru.ID do?

Where is tru.ID located?

tru.ID is based in London, United Kingdom.

When was tru.ID founded?

tru.ID was founded in 2020.

Location

London, United Kingdom

Founded

2020

Employees

17 employees

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tru.ID

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Executive Summary

tru.id 2K+

Founded 2020 – London, United Kingdom

Funding

No funding information available.

Team (15+)

No team information available.

Company Description

Problem

Traditional online identity verification methods rely on knowledge-based authentication like passwords and SMS OTP, which are vulnerable to phishing, SIM swapping, and other forms of fraud. This leads to security breaches, financial losses, and a compromised user experience due to friction during onboarding and authentication.

Solution

IDlayr offers a mobile possession-factor solution that transforms mobile phone numbers into secure digital identities. The platform leverages a "Triple Lock" approach, verifying the user's mobile number, SIM card, and device to ensure a high level of assurance. By eliminating the need for passwords and SMS OTP, IDlayr reduces fraud, lowers identity verification costs, and enhances user experience through instant and invisible authentication. The technology works by confirming that the mobile number is valid, the SIM card matches the mobile number, and the device is a real, network-connected device rather than a bot.

Features

Mobile number verification to ensure a valid and correct mobile identity.

SIM card verification to confirm the correct credential matching the mobile number.

Mobile device verification to ensure a real mobile network-connected device is used, preventing bot farm attacks.

Instant, invisible identity verification using mobile number, SIM card, and mobile device.

Eliminates the need for SMS OTP, reducing operating costs and improving security.

Passwordless authentication leveraging mobile device security.

Device binding to address identity weaknesses in mobile internet.

Target Audience

IDlayr targets businesses that require secure and frictionless identity verification, including financial institutions, e-commerce platforms, and mobile application developers.