TruU provides a passwordless authentication platform that utilizes continuous adaptive trust through behavioral and biometric signatures to enhance security. This solution addresses the high costs and risks associated with password management and security breaches by enabling seamless, real-time identity verification across digital and physical access points.
Funding
$4.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
CFFounders
Product
Problem
Traditional password-based authentication methods are vulnerable to phishing, brute-force attacks, and credential theft, leading to security breaches and high IT support costs. Multi-factor authentication (MFA) adds complexity and friction to the user experience, while point-in-time authentication fails to continuously verify user identity throughout a session.
Solution
TruU offers a passwordless authentication platform that leverages continuous, adaptive trust based on behavioral and biometric signatures to enhance security and streamline user access. The platform uses machine learning to analyze user behavior, device posture, and environmental factors to establish a TruPresence™ score, enabling seamless and secure access to digital and physical resources. By eliminating passwords and providing continuous authentication, TruU reduces the risk of security breaches, lowers IT support costs associated with password resets, and improves user productivity. The solution supports a zero-trust security model by continuously validating user identity and adapting access privileges based on real-time risk assessments.
Target Audience
TruU targets enterprises seeking to enhance their security posture, reduce IT support costs, and improve user productivity by implementing passwordless and continuous authentication across digital and physical access points.
Features
- Continuous authentication based on behavioral biometrics, device posture, and environmental context.
- TruPresence™ risk engine that dynamically assesses user risk and adjusts access privileges.
- Passwordless authentication eliminates the need for passwords and reduces the risk of phishing attacks.
- Support for digital and physical access control, providing a unified security solution.
- Self-service onboarding and account recovery streamlines user management.
- Pre-built integrations with existing identity tools for rapid deployment.
- Mobile authentication replaces traditional badges for seamless physical access.
- Policy-based deployment and fine-grained control across all access surfaces.