Truthset is a data intelligence company that provides independent validation of consumer data accuracy through its proprietary Truthscores, which offer objective accuracy metrics for demographic targeting. By addressing the significant issue of data misallocation in marketing budgets, Truthset enables data providers to enhance the quality and compliance of their datasets, improving targeting efficiency and profitability.
Funding
$16.6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
DPFounders
Product
Problem
Inaccurate consumer data leads to significant misallocation of marketing budgets, hindering targeting efficiency and profitability for data providers and marketers. Proving the accuracy and quality of data to buyers remains a challenge for data providers.
Solution
Truthset offers a data intelligence platform that independently validates the accuracy of consumer data through proprietary Truthscores. These scores provide objective accuracy metrics for demographic targeting, enabling data providers to enhance the quality and compliance of their datasets. By leveraging Truthset's validation, data providers can differentiate their offerings and improve targeting precision for marketers, leading to better campaign performance and reduced data misallocation. The platform facilitates data governance by providing a standardized measure of demographic accuracy across various data sources.
Target Audience
Truthset primarily serves data providers seeking to improve and validate the quality of their data, as well as marketers and platforms aiming to enhance targeting accuracy and optimize marketing spend.
Features
- Truthscores: Objective accuracy scores for record-level consumer data.
- Multi-sourced validation: Aggregates data from 20 leading data providers for comprehensive accuracy assessment.
- Broad coverage: Validates data against 96% census coverage in the U.S.
- Interoperability: Functions across measurement and activation platforms.
- Truthset Inside: Data accuracy file for platforms and publishers to offer filtered, Truthscored audiences.
- Truthset Scored Segments: Pre-scored segments available from trusted data partners.