TruText
TruText is a business text messaging platform that helps small businesses send mass SMS/MMS broadcasts, manage two-way conversations in a unified inbox, and automate follow-ups. A standout feature is landline texting, which activates SMS and MMS on an existing business landline or toll-free number so customers can text the number they already know. The platform also supports 10DLC registration to maintain compliance and ensure message deliverability.
- Marketing Technology
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
Small businesses rely on phone calls and email to communicate with customers, but those channels often go unanswered or unread and reliably fail to reach busy customers. The texting tools available to small businesses are often expensive, complicated, or over-engineered, leaving owners without a simple and affordable way to send mass SMS, automate reminders, and manage customer conversations.
Solution
TruText is a business text messaging platform that unifies customer communication into a single, manageable inbox. The software allows small businesses to send mass SMS/MMS broadcasts, engage in two-way text conversations, and schedule automated follow-ups without switching between tools. A notable feature is landline texting, which activates SMS and MMS on an existing business landline or toll-free number so customers can reach the business by text using the number they already know, while voice service continues to work. The platform also supports 10DLC registration to maintain compliance and ensure messages are delivered rather than filtered as spam. With pricing built for small businesses — without expensive contracts — TruText claims to make powerful texting tools accessible and affordable, helping businesses like educational institutions, gyms, and salons engage customers and drive growth.
Target Audience
Primary customers are small businesses across the U.S. and Canada, including educational institutions like tutoring centers, gyms and fitness centers, real estate professionals, and salons and spas that need straightforward SMS/MMS communication with customers and leads.
Features
- Landline texting: text-enables existing business landline or toll-free numbers without changing voice service, allowing customers to text the same number they already know
- Unified inbox: manages all SMS/MMS conversations, replies, and customer interactions in one place
- Mass SMS/MMS broadcasting: sends announcements, promotions, and updates to large contact lists with images, videos, and PDFs supported via MMS
- Keyword-based sign-ups and automation: uses keywords like "JOIN" for easy list building and automates reminders, follow-ups, and appointment confirmations
- Referral campaign tools: runs referral texting to help businesses grow their customer base
- 10DLC compliance support: guides users through A2P 10DLC registration and TCPA compliance steps to protect message deliverability and avoid carrier filtering