TruTag Technologies develops edible, nano-porous silica-based TruTags that serve as invisible barcodes for product authentication across pharmaceuticals, food, and consumer goods. This technology addresses the pervasive issue of counterfeit products by enabling real-time tracking and verification throughout the supply chain, enhancing safety and compliance.
Funding
$14.7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Counterfeit products, including pharmaceuticals, food, and electronics, pose a significant risk to consumer safety and result in substantial financial losses for businesses. Existing traceability methods, such as packaging-level barcodes, are easily replicated, making it difficult to verify product authenticity throughout the supply chain.
Solution
TruTag Technologies provides a product authentication platform using edible, nano-porous silica microtags that function as invisible barcodes. These tags are integrated directly into the product itself, independent of packaging, and are virtually impossible to reproduce. The microtags can be scanned at any point in the supply chain using consumer-friendly mobile apps or enterprise readers to verify the product's authenticity. The data embedded in the tags is sent to a secure cloud platform, providing an indisputable ledger for each item and enhancing supply chain transparency.
Target Audience
The primary customers are pharmaceutical companies, food and beverage manufacturers, and consumer goods producers seeking to combat counterfeiting, enhance product safety, and improve supply chain transparency.
Features
- Edible silica microtags that are chemically, physically, thermally, and environmentally stable
- Covert and virtually invisible tags, approximately the width of a human hair
- Nanoporous 3D honeycomb structure that is practically impossible to reproduce
- Compatibility with consumer-grade mobile devices and enterprise-level scanners for easy authentication
- Secure cloud-based platform for data verification and supply chain tracking
- Tamper-proof labels that disintegrate upon attempted removal
- GRAS (Generally Recognized as Safe) designation by the US FDA