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Trustpilot

This company operates an open review platform where consumers can discover, read, and write verified customer feedback across numerous business categories. It empowers shoppers to make confident purchasing decisions based on community experiences. For businesses, the platform offers tools to strengthen reputation management through collected consumer insights.

Copenhagen, Denmark1.3K50K+ followers
Updated 2 months ago

Funding

$55M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.

SH
Funding rounds are not available yet.

Founders

Product

Problem

Consumers often struggle to find trustworthy, verified feedback when evaluating products or services, while businesses lack a centralized, transparent channel to collect authentic customer opinions and manage their online reputation.

Solution

The platform provides a cloud‑based review ecosystem that lets shoppers discover, read, and author verified customer reviews across a wide range of business categories. Review authenticity is ensured through transaction‑level verification and automated fraud detection, so each rating reflects a genuine purchase experience. Users can search by industry, location, or keyword and view aggregated scores, detailed comments, and sentiment trends. Businesses can claim their profile, respond to feedback, and access real‑time analytics that surface performance insights and highlight areas for improvement. All data is stored securely, complies with GDPR, and can be exported via a RESTful API for integration with CRM or e‑commerce systems.

Target Audience

The primary users are online shoppers seeking reliable product or service information, and businesses—retailers, service providers, and brands—who need a scalable solution to collect, display, and act on authentic customer feedback.

Features

  • Transaction‑linked verification workflow that confirms reviewers have completed a purchase before a rating is published.
  • AI‑driven moderation engine that flags suspicious activity, duplicate accounts, and incentivized reviews in real time.
  • Public web dashboard with searchable filters, rating heatmaps, and sentiment analysis visualizations for consumers.
  • Business portal offering response tools, review request widgets, and KPI dashboards (average rating, volume, trend over time).
  • Open API and ready‑to‑embed JavaScript widgets for seamless integration with e‑commerce platforms, CMS, and mobile apps.
  • Multilingual support and localized moderation to serve global markets while maintaining compliance with regional data‑privacy regulations.
  • Secure, encrypted data storage with role‑based access controls and audit logs for enterprise governance.
This profile is AI-generated and may contain inaccuracies.