Trust-Place provides a digital passport that authenticates ownership and tracks product usage, enabling brands to gather valuable post-purchase data. This technology enhances customer engagement, supports compliance with environmental regulations, and protects against counterfeiting in the second-hand market.
Funding
$5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brands often lack visibility into the post-purchase journey of their products, hindering their ability to engage with customers, track product usage, and combat counterfeiting in the secondary market. This lack of data limits opportunities for personalized experiences, circular economy initiatives, and compliance with evolving environmental regulations.
Solution
Trust-Place offers a digital passport solution that authenticates product ownership and tracks usage throughout its lifecycle, providing brands with valuable post-purchase data. This technology enables direct engagement with both direct and indirect customers, including those in the second-hand market, fostering brand loyalty and personalized experiences. The platform facilitates compliance with regulations like the Digital Product Passport (DPP) and AGEC law by ensuring full product traceability and supporting circular economy strategies such as resale, repair, and recycling. By creating a secure connection between brands and customers, Trust-Place helps combat counterfeiting and builds trust in the authenticity of products.
Target Audience
The primary target audience includes brands in the fashion, furniture & design, luxury, electronic goods, and mobility industries seeking to enhance customer engagement, improve circularity strategies, and comply with environmental regulations.
Features
- Digital passport creation for products, providing a unique identifier and ownership record.
- Post-purchase data collection on product usage, resale, repair requests, and recyclability.
- Direct communication channel with customers, including second-hand buyers, via push notifications.
- Click-to-resell functionality to facilitate participation in the circular economy.
- Tamper-proof authenticity verification to combat counterfeiting.
- Compliance tools for meeting regulatory requirements like DPP and AGEC law.
- Integration with existing brand systems for seamless data exchange.