This startup manufactures plant-powered cleaning products using non-toxic, biodegradable ingredients and sustainable refillable packaging. Their offerings help customers reduce exposure to harmful chemicals in home cleaning, promoting a safer living environment.
Funding
$1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many conventional cleaning products contain harsh chemicals that can be harmful to human health and the environment. Traditional packaging methods also contribute to significant plastic waste, exacerbating environmental concerns.
Solution
Truly Free offers a range of plant-powered cleaning products formulated with non-toxic, biodegradable ingredients, providing a safer alternative to conventional chemical-based cleaners. The company utilizes a refillable packaging system, where initial purchases include durable containers, and subsequent refills are shipped in concentrated pouches, significantly reducing plastic waste. This approach allows consumers to minimize their exposure to harmful chemicals while also reducing their environmental footprint through sustainable packaging. Truly Free's product line spans laundry, bathroom, kitchen, and general home cleaning, offering a comprehensive solution for eco-conscious consumers. The company also emphasizes transparency by providing detailed ingredient lists and EWG ratings for each product.
Target Audience
The primary target audience includes environmentally conscious consumers, families with young children or pets, and individuals with sensitive skin who are seeking safer, non-toxic cleaning alternatives.
Features
- Plant-based formulas: Products are made with non-toxic, biodegradable ingredients derived from plant sources.
- Refillable system: Initial orders include reusable containers, with refills shipped in concentrated pouches to minimize plastic waste.
- Wide product range: Offers a variety of cleaning solutions for laundry, bathroom, kitchen, and whole-home cleaning.
- Scent options: Available in signature scented and unscented options, using essential oils for fragrance.
- Ingredient transparency: Provides detailed ingredient lists and EWG ratings for each product.
- Subscription service: Offers a subscription model for convenient and recurring delivery of refills.
- Skin-safe formulas: Products are designed to be gentle on sensitive skin and safe for use around children and pets.
- Concentrated formulas: Refills are concentrated, requiring dilution with water, reducing shipping weight and environmental impact.