TrueToForm provides a 3D body measurement and fit‑prediction platform that creates a digital avatar via a quick phone scan or manual entry and delivers brand‑specific size recommendations directly on product pages. The real‑time visual fit overlay helps shoppers choose the right size the first time, boosting conversion rates and reducing return volumes for online apparel retailers.
Funding
Funding not disclosed
Founders
Product
Problem
Online shoppers often face uncertainty when selecting clothing sizes because traditional static size charts do not account for individual body shape, leading to hesitation, lower conversion rates, and high return volumes.
Solution
TrueToForm offers a 3D body measurement and fit‑prediction platform that generates personalized size recommendations directly on product pages. Users can create a digital avatar via a quick phone‑based scan or enter their own measurements, after which the system visualizes how each garment fits across key body landmarks. The platform delivers real‑time, brand‑specific size suggestions and visual fit assessments, enabling shoppers to choose the right size the first time. Brands integrate the widget through a simple JavaScript snippet or QR‑code experience, and the underlying measurement engine, validated in an IRB‑approved study with 300+ participants, provides up to 97% accuracy across 60+ body metrics. This reduces fit‑related friction, boosts shopper confidence, and drives higher conversion while lowering return rates.
Target Audience
Primary customers are e‑commerce apparel brands—both ready‑to‑wear and made‑to‑measure—that sell clothing online and seek to improve fit confidence, conversion rates, and return reduction.
Features
- Phone‑based 3D scanning that creates a precise digital avatar in minutes, with accuracy validated against hardware scanners
- Manual measurement entry option for users who already know their dimensions
- Visual fit overlay showing garment coverage at bust, waist, hips, and hemlines for multiple size options
- Real‑time size recommendation engine tailored to each brand’s sizing standards
- Easy integration via a lightweight widget or QR‑code workflow for both ready‑to‑wear and made‑to‑measure retailers
- Access to 60+ body measurements, including posture, asymmetries, and weight distribution, for advanced sizing analytics