The startup offers a social media advertising platform that enables brands to deliver targeted advertisements directly at the point of sale, allowing consumers to purchase products in real-time. This approach enhances ad precision and increases conversion rates by connecting brands with customers at the moment of decision-making.
Funding
$3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Businesses with TV screens often display generic content that fails to engage customers or drive sales. Traditional advertising methods lack the ability to target specific audiences within a venue, resulting in wasted impressions and limited return on investment. Venues also struggle to effectively communicate promotions and events to their in-house customers.
Solution
TrueSyncTV provides a free TV solution for businesses that transforms screens into dynamic platforms to captivate patrons and increase sales. The platform offers a library of engaging, brand-safe content, combined with venue-specific advertising minutes each hour. This enables businesses to promote specials, rewards programs, and upcoming events directly to customers in their establishment. For advertisers, TrueSyncTV offers targeted advertising to reach engaged audiences in specific locations, enhancing ad impact and driving measurable results through industry-standard measurement tools.
Target Audience
The primary target audience includes businesses with TV screens, such as restaurants, bars, laundromats, and dental offices, as well as advertisers seeking to reach a captive audience in those venues.
Features
- Free TV solution for businesses with ad-supported model
- Extensive content library with over 200 hours of diverse, engaging, and brand-safe content
- Venue advertising minutes for promoting in-house specials and events
- Targeted advertising platform for brands to reach engaged audiences
- Industry-standard measurement tools for tracking advertising performance
- HDMI passthrough for switching between TrueSyncTV and cable
- Remote device management and content updates