The startup offers an Internet of Things platform that provides real-time location tracking for automotive dealership inventory, enabling efficient management of dispersed assets. By streamlining the auto-reconditioning process, the platform reduces time and costs associated with locating and mapping critical vehicles.
Funding
$2.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.

Founders
Product
Problem
Automotive dealerships often struggle with the inefficient management of their vehicle inventory due to the inability to quickly locate vehicles and keys across large lots and service areas. This leads to wasted time, increased operational costs, and reduced customer satisfaction. The reconditioning process can also be slowed down by difficulties in tracking vehicle progression and managing offsite vendors.
Solution
TrueSpot offers a Real-Time Location Services (RTLS) platform that provides automotive dealerships with a comprehensive solution for tracking and managing their vehicle inventory and keys. The platform uses proprietary tracking devices (TrueTags) and a multi-modal wireless campus network (AQFind) to provide real-time location data, both indoors and outdoors. TrueSpot's Lot Management 360 and Fixed Ops 360 dashboards offer advanced mapping, search, and analytics capabilities, enabling dealerships to instantly locate vehicles and keys, optimize fixed operations, and reduce buyer wait times. TrueRecon automates and tracks vehicle step progression, including offsite vendors, providing alerts when a vehicle exceeds the allowable time in a step and integrating with leading DMS systems for automated RO processing.
Target Audience
The primary target audience includes automotive dealerships seeking to improve operational efficiency, reduce costs associated with lost or misplaced assets, and enhance customer satisfaction through real-time location tracking and management of their vehicle inventory and keys.
Features
- Real-time location tracking of vehicles, keys, and other assets using TrueTags and the AQFind platform
- Lot Management 360 dashboard for comprehensive asset management and search capabilities
- Fixed Ops 360 for real-time location tracking of service vehicles and keys
- TrueRecon for automating and tracking vehicle reconditioning processes, including offsite vendors
- Geo-Intelligence technology for enhanced operational efficiency and customer service
- Integration with leading Dealer Management Systems (DMS) for streamlined operations
- Mobile app access for smartphones and tablets
- Analytics portals and dashboards built on Microsoft Power BI for actionable insights
- Customizable hang and key tags with dealership branding
- TrueSpot MODAR mode for accurate asset location using iOS and Android devices