The startup operates an online platform that provides personalized hair care and dye products tailored to individual hair types and colors through a data-driven recommendation system. This approach enables customers to easily find and purchase grooming products that meet their specific needs, enhancing their shopping experience.
Funding
$3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Men often find hair and beard dyeing processes messy and time-consuming, requiring the mixing of multiple chemicals. Traditional dyes can also deliver inconsistent results and may necessitate frequent reapplication due to the appearance of new gray hairs.
Solution
True Sons provides an air-oxidizing foam hair dye designed specifically for men, eliminating the need for pre-mixing and delivering natural-looking results. The dye foam is formulated for multi-application use, allowing customers to touch up their hair and beard as needed between full applications. The product is designed to protect against overdyeing, ensuring a consistent and natural color. True Sons also offers a shade-matching service, enabling customers to find the ideal color based on their current hair dye or by consulting with a specialist.
Target Audience
The primary target audience is men who want to easily and discreetly maintain or change their hair and beard color with a natural look.
Features
- Air-oxidizing foam technology that activates upon dispensing, removing the need for mixing
- Multi-application cans for convenient touch-ups and extended use
- Formulated to prevent overdyeing, maintaining a natural look
- Hand-crafted shades designed for subtle, natural-looking results
- Includes dye removal wipes for easy cleanup
- Shade-matching service to help customers find their ideal color