True Prices aggregates pricing data from millions of retailers, airlines, rideshare services, gas stations, pharmacies, and healthcare providers to show a side‑by‑side comparison of all available offers, including hidden and location‑specific rates. The AI‑driven platform lets cost‑conscious consumers quickly identify the lowest market price for goods and services across categories such as travel, retail, fuel, and healthcare.
Funding
Funding not disclosed
Founders
Product
Problem
Consumers often cannot see the full range of prices for goods and services because search engines, shopping platforms, and other intermediaries prioritize listings that generate revenue for themselves, hiding cheaper options and additional fees. This lack of transparent pricing forces shoppers to overpay and makes it difficult to compare true market costs across categories such as travel, retail, fuel, and healthcare.
Solution
True Prices aggregates pricing data from millions of online stores, airlines, rideshare providers, gas stations, pharmacies, and medical providers to present a comprehensive view of available offers. Users enter a product or service and receive a side‑by‑side comparison of all identified sellers, including those that are typically omitted from standard search results. The platform leverages AI‑driven data collection and normalization to surface hidden discounts and location‑specific rates. By making the full market visible, consumers can select the lowest price and avoid overpaying. The service is delivered through a web interface with a 30‑day free trial, requiring no specialized hardware.
Target Audience
Primary users are cost‑conscious consumers—including households, students, and workers—who need to purchase everyday goods, travel, fuel, or healthcare services and want to ensure they are paying the lowest market price.
Features
- AI‑powered crawling and normalization of pricing data across 100,000+ retailers, airlines, rideshare companies, gas stations, pharmacies, and healthcare providers
- Real‑time side‑by‑side comparison of all identified offers for a given query, including hidden and location‑based listings
- Price‑trend visualization and filtering by distance, brand, or service level to aid decision making
- Unified search across disparate categories (online purchases, flights, hotels, rides, fuel, prescriptions, medical procedures) from a single interface
- Secure cloud storage of query results with optional export for personal budgeting tools