Freight brokers and carriers often struggle with inefficient load matching and communication, leading to delays, missed opportunities, and reduced profitability. Traditional load boards can be time-consuming to navigate, and lack personalized recommendations.

TrueNorth offers an AI-powered platform designed to streamline load matching and automate freight booking for both brokers and carriers. The platform's virtual dispatcher, Loadie, proactively identifies and delivers exclusive load offers to carriers before they are posted on public load boards. By leveraging AI, TrueNorth optimizes load recommendations based on carrier preferences and market intelligence, while also automating back-office tasks such as sending rate confirmations, proof of delivery, and invoices. This enables carriers to build stronger relationships with brokers, secure dedicated freight, and maximize earnings.

Free load board with access to over 100,000 daily loads from hundreds of brokers

AI-powered virtual dispatcher (Loadie) that proactively sources exclusive load offers

Automated back-office functionality for sending rate confirmations, PODs, and invoices

Market intelligence and profitability ratings for each load

Mobile app available on iOS and Android

The primary target audience includes freight carriers looking to efficiently find and book loads, as well as freight brokers seeking to connect with reliable carriers and streamline their operations.