TrueNorth
AcquiredTrueNorth provides a free freight loadboard that connects vetted carriers with quality brokers, offering access to over 100,000 loads with unlimited searches and real-time alerts. Carriers set preferences once—including trailer type, rate, deadhead miles, and destination—and receive automated load recommendations, with booking available via phone, email, or web. The platform includes TrueRate, a profitability analysis tool that shows estimated rates and profit breakdowns per load.
- Logistics & Supply Chain
- Commerce & Shopping
- Mobility & Transportation
- Software Only
Funding
Funding not disclosed
Founders
Founder details are not available yet.
Product
Problem
Freight carriers often struggle to find profitable loads efficiently, relying on loadboards that charge subscription fees, limit searches, or fail to deliver timely, relevant matches. This forces carriers to spend excessive time searching across multiple platforms and can result in missed opportunities or unprofitable hauls.
Solution
TrueNorth offers a completely free freight loadboard that connects vetted carriers with quality brokers, providing access to over 100,000 loads from hundreds of brokers. Carriers set their load preferences once—including trailer type, rate, deadhead miles, destination, and brokers—and receive real-time alerts for matching freight. The platform supports both manual searching and automated recommendations, with booking available by phone, email, or web. Available 24/7 through mobile apps and a desktop browser, TrueNorth also includes the TrueRate feature, which shows estimated profitability for each load to help carriers make smarter decisions.
Target Audience
Primary users are trucking carriers, including owner-operators and fleet managers, who need a free, efficient way to find and book freight loads across the lower 48 states.
Features
- Free loadboard with unlimited searches and no credit card required
- Real-time alerts for loads matching carrier preferences
- Access to over 100,000 loads from hundreds of vetted brokers, including exclusive loads not posted elsewhere
- TrueRate profitability analysis showing estimated rates and profit breakdowns per load
- Load types supported: dry van, reefer, flatbed, power-only, and box truck
- Mobile app and desktop browser access with 24/7 availability
- Backhaul recommendations and load recommendations based on carrier preferences
- Send load details to factoring companies directly from the platform