True Link
True Link provides a Visa® prepaid card and platform that helps families, professionals, and banking partners protect and manage the finances of individuals with disabilities, aging adults, and those in recovery. The card features customizable spending rules, real-time alerts, and purchase history tracking to reduce fraud risk while preserving cardholder independence. Trusted by over 250,000 families, the platform serves both card administrators and cardholders with tailored experiences for long-term financial planning and day-to-day spending.
- Financial Technology
- Artificial Intelligence
- Cybersecurity
Funding
Funding not disclosed
Founders
Founder details are not available yet.
Product
Problem
Families and professionals supporting individuals with disabilities, aging adults, or people in recovery face significant challenges in managing finances while preserving independence. Traditional banking tools lack the granular controls needed to prevent fraud, financial abuse, and overspending, often forcing caregivers to choose between restrictive oversight and vulnerability to exploitation.
Solution
True Link provides a Visa® prepaid card and platform that helps families, professionals, and banking partners protect and manage the finances of individuals with complex needs. The platform offers customizable spending rules that control where and how the card can be used, reducing fraud risk while preserving the cardholder's independence. A single account provides two tailored experiences: one for card administrators who set rules and monitor activity, and another for cardholders who manage day-to-day spending. Real-time alerts and purchase history reports keep administrators informed, while the card works everywhere Visa debit cards are accepted. The service is trusted by over 250,000 families and 300+ nonprofits nationwide.
Target Audience
Primary customers are families supporting aging adults, people with disabilities, or individuals in recovery, as well as professional fiduciaries, guardians, representative payees, care agencies, non-profit trustees, and financial institutions seeking integrated family banking solutions.
Features
- Customizable Spending Monitor with rules for where, when, and how the Visa card can be used
- Real-time purchase alerts and detailed spending history reports for administrators
- Single account with dual experiences for card administrators and cardholders
- Works at all merchants accepting Visa debit cards, including pharmacies and grocery stores
- Optional merchant blocking and cash access controls to prevent fraud and abuse
- White-label family banking solutions for banks and credit unions, launchable in as little as one month
- Fraud prevention AI (Retina AI) that identifies scammy merchants before they can charge the card