True Tickets provides a secure digital ticket delivery platform for arts and cultural venues, using continuously refreshing QR codes to prevent fraud and duplicate scans. The service integrates deeply with Tessitura to capture every ticket delivery, share, resale, and scan, syncing recipient data into the venue’s CRM to reveal the “shadow audience” and enable targeted marketing and revenue growth.
Funding
$1.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
LFounders
Product
Problem
Arts and cultural venues often rely on paper tickets or basic digital systems that provide limited visibility into who actually attends events, leading to fraud, duplicate scans, and missed opportunities for audience engagement and revenue growth.
Solution
True Tickets offers a secure digital ticket delivery platform that replaces traditional paper tickets with dynamically refreshing QR codes, preventing fraud and duplicate entries. The system integrates deeply with Tessitura, automatically capturing every ticket delivery, share, resale, and scan, and syncing patron data back into the venue’s CRM. When tickets are shared, the platform records the recipient’s email, revealing the “shadow audience” – the true attendees beyond the original buyer. This enriched data enables venues to create new audience segments, launch targeted marketing campaigns, and drive repeat visits and additional revenue. Additional features such as password‑less login, customizable content blocks, and native Google/Apple Wallet support further streamline the patron experience.
Target Audience
Primary customers are arts and cultural venues—including theaters, operas, ballets, museums, performing arts centers, and symphony orchestras—that use Tessitura for ticketing and patron management.
Features
- Continuously refreshing dynamic QR codes that block fraud and duplicate scans
- Seamless Tessitura integration that syncs ticket delivery, sharing, resale, and scan data to the venue’s CRM
- Shadow Audience™ analytics that capture recipient email addresses from shared tickets for new patron segmentation
- Password‑less login and branded ticket wallet for frictionless entry
- Ticket sharing and rules‑based resale controls managed directly through the platform
- Custom content blocks and Google/Apple Wallet integration to enhance the digital ticket experience