This company provides cookieless, next-generation targeting for digital advertising using an Artificial Neural Network trained on psychological principles. Their platform matches audiences to content based on underlying human motives rather than demographics, driving measurable uplift in CTR and conversions. The technology enables precise psychographic contextual targeting activated instantly via SSP/DSP integrations.
Funding
Funding not disclosed
Founders
Product
Problem
Digital advertisers increasingly rely on cookies and demographic data, which are being phased out and often fail to capture the underlying motivations that drive consumer engagement. This results in low click‑through rates, high cost‑per‑lead, and inefficient ad spend due to mismatched audience relevance.
Solution
True Relevance delivers a cookieless, psychographic contextual targeting platform that aligns ads with the emotional and psychological drivers of users. Marketers input a short description or URL of their desired audience, and the company’s artificial neural network—trained by psychologists—infers core motives such as power, achievement, or affiliation. The system then classifies web content using vector‑based analysis to identify pages whose psychological appeal matches those motives. Resulting audience segments are exported instantly to SSPs/DSPs for programmatic activation, enabling measurable uplift in click‑through rates, reduced cost‑per‑lead, and higher conversion efficiency while preserving user privacy.
Target Audience
The primary customers are brands, agencies, and programmatic advertisers seeking privacy‑compliant, high‑impact targeting, as well as SSP/DSP operators that want to offer psychographic segments to their buyers.
Features
- Artificial neural network that extracts psychographic motives from brand or persona descriptions (text or URL) using psychologist‑validated models
- Vector‑based content classification that tags articles, pages, and contexts with motive profiles for precise matching
- Cookieless audience segment generation that complies with privacy‑by‑design principles and contains no personal data
- Self‑service UI for rapid audience definition and segment creation, delivering results in real time
- Direct integration with SSP/DSP platforms via standard APIs for immediate programmatic activation
- Transparent model architecture with audit‑ready reporting, avoiding black‑box opacity for clients
- Built‑in performance dashboards that track CTR uplift, CPL reduction, and conversion lift attributable to psychographic alignment