TRUBIT is a data monetization platform that allows individuals to control and earn cryptocurrency from their personal data. Brands can then access this user-consented, first-party data as a cookieless solution for targeted advertising and insights.
Funding
Funding not disclosed
Founders
Product
Problem
Consumers lack control over their personal data and are often unaware of how it's being used by companies. This data is often collected and sold without explicit consent, leaving individuals with no way to benefit from its value.
Solution
Trubit is a platform that empowers individuals to manage and monetize their personal data. It provides a mechanism for users to grant permission to brands seeking access to their data, creating a transparent and mutually beneficial exchange. By giving users control over their data, Trubit enables them to earn cryptocurrency in exchange for providing consented, first-party data to advertisers and researchers. This approach offers a cookieless solution for targeted advertising and personalized insights, while compensating users for their contribution.
Target Audience
The primary target audience includes individuals concerned about data privacy and interested in earning cryptocurrency, as well as brands seeking ethically sourced, first-party data for advertising and market research.
Features
- User-controlled data permissions and privacy settings
- Cryptocurrency-based compensation for sharing data
- Secure and transparent data exchange platform
- Cookieless solution for targeted advertising