Trūata provides privacy-enhancing solutions that utilize data anonymization and risk assessment technologies to enable businesses to extract insights while adhering to global data protection regulations. This approach addresses consumer concerns about data privacy and helps organizations maintain trust while maximizing the utility of their data.
Funding
$49.4K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Businesses face increasing challenges in extracting valuable insights from data while adhering to stringent and evolving global data protection regulations. Concerns about data privacy among consumers further complicate the process, potentially hindering data utility and limiting business growth.
Solution
Trūata provides privacy-enhancing technologies that enable organizations to maximize the utility of their data while minimizing privacy risks and ensuring compliance with global data protection standards. Their solutions leverage data anonymization and risk assessment technologies to strike a balance between data utility and privacy. Trūata's offerings facilitate cross-departmental collaboration and effective data management, allowing businesses to build consumer trust through transparent data use, facilitate seamless automation, and maximize data utility while minimizing privacy exposure. The company's technology helps identify and mitigate hidden privacy risks, enabling businesses to unlock powerful insights while complying with regulations.
Target Audience
Trūata's primary customers are businesses across various industries seeking to leverage data for growth and innovation while adhering to global data privacy regulations, including privacy teams and data owners.
Features
- **Trūata Calibrate:** Automates risk assessments and performs targeted privacy risk reductions to operationalize privacy-compliant data flows.
- **Trūata Combined Analytics:** A collaborative analytics exchange platform that enables businesses to safely share and access customer insights from trusted third-party partners.
- **Trūata Anonymization Service (TAS):** Employs a controller-to-controller relationship to anonymize and leverage data while meeting global regulatory thresholds.
- **Trūata Pioneer Execute:** A self-service analytics platform that generates on-demand, privacy-compliant business intelligence outputs.
- **Trūata Pioneer Explore:** Enables analysts and data scientists to run queries over sensitive data without direct access to the underlying data.
- **Trūata Privacy Enhanced Analytics Platform (PEAP):** Conducts analyses on anonymized transactional data via a SaaS-based platform.
- **IBM Data Privacy Risk Assessment for IBM Cloud Pak for Data:** Leverages Trūata’s Fingerprint technology to identify hidden identifiers and quantify privacy risks within datasets.