Triptease provides a data‑marketing platform for hotels that automates metasearch bidding, price‑match synchronization, and dynamic website personalization using real‑time guest and market signals. The system also includes paid‑search, email, and display‑ad modules, plus an AI‑powered multilingual chat widget, all connected via APIs to over 120 booking engines and CRM systems. It enables revenue and marketing teams to protect rate parity, increase direct bookings, and gain unified analytics.
Funding
$4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
BGFounders
Product
Problem
Hotels struggle to retain revenue because Online Travel Agencies (OTAs) often undercut their rates, making it hard to maintain rate parity and to deliver personalized, data‑driven marketing across the full booking funnel.
Solution
Triptease offers a unified data‑marketing platform that ingests real‑time guest, pricing, and market signals to automate key revenue‑generation activities. The system runs algorithmic metasearch bidding that adjusts spend based on each searcher’s likelihood to book and current parity status. A price‑match engine continuously aligns OTA rates with the hotel’s direct offering, protecting RevPAR. Dynamic personalization tools surface tailored website messages, live price displays, and targeted offers for each visitor. Integrated paid‑search, email, and display‑ad modules use the same data layer to optimize spend, recover abandoned carts, and retarget high‑value prospects. An AI‑powered multilingual chat widget handles guest inquiries across messaging channels, feeding interaction data back into the platform. All components connect via APIs to over 120 booking engines and CRM systems, delivering a single dashboard for parity monitoring, revenue analytics, and campaign performance.
Target Audience
The primary customers are revenue, marketing, and e‑commerce managers at independent hotels and hotel chains that need to protect rate parity, boost direct bookings, and enrich their CRM with high‑quality guest data.
Features
- Real‑time metasearch bidding engine that leverages price‑parity and conversion‑likelihood models to maximize high‑value traffic.
- Automated price‑match service that continuously syncs OTA rates with the hotel’s booking engine to enforce rate parity.
- Personalization engine that serves dynamic website content, live pricing, and contextual offers based on guest profile and behavior.
- Paid‑search module with live price extensions and AI‑driven bid adjustments to improve ROI and reduce wasted spend.
- Email automation suite for cart‑abandonment recovery, availability alerts, and segmented CRM outreach.
- Display‑ad retargeting platform that scores prospects by conversion probability and serves custom creatives.
- AI‑powered multilingual chat solution (130+ languages) that integrates with social media, messaging apps, and the hotel’s PMS.
- Open API layer and pre‑built connectors for 120+ booking engines and major CRM platforms, enabling seamless data flow and unified reporting.