Trend is a marketing platform that connects brands with vetted content creators to produce custom photos and videos tailored to their specific needs. This approach addresses the challenge of sourcing authentic user-generated content, ensuring brands receive high-quality visuals that resonate with their target audience.
Funding
$3.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
BAFounders
Product
Problem
Brands often struggle to source high-quality, authentic user-generated content (UGC) that resonates with their target audience, requiring significant time and effort to identify, vet, and manage content creators. Traditional methods of content creation can be expensive and may not always align with a brand's specific vision or marketing needs.
Solution
Trend provides a curated platform that connects brands with vetted content creators to produce custom photos and videos tailored to their specific needs. The platform streamlines the process of commissioning original content, offering brands 100% licensing rights to all content created. By fostering direct relationships between brands and creators, Trend ensures that the resulting visuals authentically embody the brand's values and resonate with its target demographic.
Target Audience
Trend primarily targets brands seeking high-quality, authentic user-generated content for their marketing campaigns, including e-commerce businesses, consumer brands, and marketing agencies.
Features
- Access to a vetted network of UGC creators specializing in various content types, including product photography, lifestyle photography, testimonial videos, and unboxing videos.
- Streamlined project posting and creator selection process, enabling brands to quickly find and connect with creators who align with their brand aesthetic.
- Direct communication and collaboration tools to ensure the content meets the brand's specific requirements and vision.
- Full licensing rights to all commissioned content, allowing brands to use the visuals across various marketing channels, including social media, websites, and advertising campaigns.
- Options for custom videos showcasing product benefits, real user reviews, and product demonstrations.
- Options for custom photos showing products in the best light, in realistic situations, and with models.