Trenda provides a cloud‑based market intelligence platform for Swiss and Liechtenstein retail banks, consultancies, and service providers. It aggregates banking studies, competitor feature data, and expert‑curated trend radars into a searchable hub, offering AI‑driven query assistance, visual comparisons of 200+ digital banking features, and collaborative tools for insight creation and distribution.
Funding
Funding not disclosed
Founders
Product
Problem
Swiss retail banks, consultancies, and service providers often lack timely, consolidated market intelligence on consumer trends, competitor digital offerings, and regulatory developments, making it difficult to align product strategy with evolving customer expectations.
Solution
Trenda delivers a cloud‑based platform that aggregates national and international banking studies, competitor feature data, and trend analyses into a single searchable hub. Users can explore over 200 e‑banking, mobile, and website features from more than 40 Swiss banks, view screenshots and videos, and generate custom insights with an integrated AI chatbot. The platform includes expert‑built trend radars and allows teams to create, share, and tag their own radars and charts for collaborative analysis. Automated newsletters distribute curated insights organization‑wide, while the data hub supports structured reporting and strategic decision‑making.
Target Audience
Primary customers are retail banks, consulting firms, and financial service providers operating in Switzerland and Liechtenstein that need data‑driven market intelligence to guide product and strategy decisions.
Features
- Central repository of banking studies and market reports with AI‑driven query assistance
- Comparative database of 200+ digital banking features across 40+ Swiss banks, including visual assets
- Expert‑curated trend radars and customizable radar creation tools for collaborative insight building
- Integrated Maya AI chatbot for on‑demand, personalized information extraction
- Automated insight newsletters and tagging system to disseminate findings across the organization
- Role‑based access and multi‑account support for teams of varying sizes