Trendable is a data analytics platform for the FMCG industry that converts sales, inventory, and trend data into actionable insights for commercial teams. The platform aggregates data from 100+ sources into a unified view, with AI agents that automate reporting and alert users to stockouts or market shifts before they impact revenue. It offers modular tools for trend monitoring, forecasting, and campaign analysis, helping retailers, suppliers, and distributors make faster, data-driven decisions.
Funding
Funding not disclosed
Founders
Product
Problem
FMCG commercial teams often operate on delayed or fragmented data, leading to stockouts that go unnoticed until sales are lost, campaigns repeated without clear evidence of what worked, and new product launches failing due to poor timing. Manual reporting and spreadsheet-based analysis slow down decision-making, leaving teams reacting to market changes weeks after they occur.
Solution
Trendable provides a modular analytics platform that aggregates sales, inventory, and market data from 100+ sources into a single, daily-updated data foundation. The platform uses AI agents to automate reporting, generate trend reports, and deliver alerts when inventory levels or market conditions change, enabling teams to act within the same week. Users can choose from modules covering trends, stock levels, forecasting, sales figures, and automation, with the system producing clear next-action recommendations rather than raw data. The platform also auto-generates sales decks and provides a shared overview that keeps the entire commercial team aligned on the same facts.
Target Audience
Primary customers are commercial teams across the FMCG value chain, including retailers, suppliers, manufacturers, importers, distributors, and e-commerce companies in the consumer goods sector.
Features
- Aggregates 100M+ data points daily from POS systems, chains, distributors, e-commerce, and market data sources
- AI agents that automate reporting, generate sales decks, and send alerts 2–4 weeks before potential stockouts
- Modular platform with dedicated tools for trends, inventory, forecasting, sales data, and campaign analysis
- Trend reports ranked by estimated commercial potential, not just buzz, to support NPD launch decisions
- Cross-chain sell-in and sell-through comparison in one view, eliminating manual data consolidation
- Forecasting that accounts for lead times and provides a clear next action per product