Nexxen provides a unified full‑stack advertising platform that combines demand‑side, supply‑side, data management and creative production into a single API‑driven solution. It enables real‑time bidding and AI‑based optimization across display, video and CTV inventory, with integrated tools for dynamic creative generation and cross‑device audience targeting. The platform also offers native Smart TV activation and a unified analytics dashboard for advertisers, agencies, publishers and CTV app owners.
Funding
Funding not disclosed
Founders
Product
Problem
Advertisers and publishers must navigate a fragmented programmatic ecosystem where demand‑side platforms (DSPs), supply‑side platforms (SSPs), data management, and creative production are often siloed, leading to inefficient media buying, sub‑optimal audience targeting, and higher operational overhead—particularly for Connected TV (CTV) inventory.
Solution
Nexxen delivers a unified full‑stack advertising platform that combines DSP, SSP, data management, and a creative studio into a single, API‑driven solution. The platform ingests first‑party, second‑party, and third‑party data, resolves identities, and applies AI‑based optimization (nexAI) to bid in real time across display, video, and native CTV formats. Integrated creative tools enable dynamic, voice‑to‑action and green‑media ad generation, while a native Smart TV activation layer supports programmatic delivery of CTV ads without middleware. By consolidating workflow and data under one roof, Nexxen reduces latency, improves ROI, and provides transparent reporting for both buyers and sellers.
Target Audience
Primary customers are brand advertisers and media agencies seeking data‑driven, cross‑channel campaign execution, as well as broadcasters, publishers, and CTV app owners looking to maximize programmatic revenue from their inventory.
Features
- Integrated DSP and SSP with server‑side header bidding and real‑time bidding (RTB) across display, video, and CTV inventory.
- Centralized data management platform (DMP) offering audience segmentation, identity resolution, and cross‑device matching.
- nexAI engine that applies machine‑learning models for bid optimization, budget pacing, and predictive performance forecasting.
- Creative studio that produces dynamic, programmatic‑ready assets, including voice‑activated CTV creatives and Scope3‑certified green media formats.
- Native Smart TV activation stack that programmatically serves inventory on Android‑OS and VIDAA platforms without third‑party wrappers.
- Open APIs and SDKs for seamless integration with ad servers, CDNs, and enterprise reporting tools, supporting standard protocols such as OpenRTB and VAST.
- Unified analytics dashboard delivering granular KPI tracking, attribution across devices, and automated compliance reporting.