The startup has developed a behavior change platform that gamifies the process of maintaining a walking habit, rewarding users with the planting of a mangrove tree upon completing their challenges. This approach encourages sustainable lifestyle changes while directly contributing to climate change mitigation through reforestation efforts.
Funding
$300K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many individuals struggle to maintain consistent exercise habits, and organizations seek engaging ways to promote employee wellbeing and environmental responsibility. Traditional methods of encouraging physical activity often lack long-term engagement and fail to connect personal health with tangible environmental impact.
Solution
Treekly provides a mobile application that incentivizes users to achieve daily walking goals by rewarding them with virtual trees, which translate into real-world reforestation efforts. By tracking users' steps via their smartphones or connected fitness devices, Treekly enables individuals to contribute to global reforestation projects simply by maintaining a daily walking habit. The application also fosters community engagement through branded group challenges and leaderboards, allowing organizations to promote wellbeing among employees, customers, or community members while simultaneously supporting environmental sustainability. Treekly leverages partnerships with organizations like Veritree to ensure transparent monitoring and verification of the reforestation projects, utilizing AI, computer vision, and IoT sensors to track tree growth and survivability.
Target Audience
Treekly targets individual users seeking motivation to maintain a daily walking habit, as well as organizations looking to engage their communities in wellbeing initiatives while contributing to environmental sustainability.
Features
- Step tracking via smartphone pedometer, Apple Health, Fitbit, and Google Fit
- Virtual forest where users can visualize the trees they've earned
- Climate Impact Score to track individual contributions to CO2 reduction
- Branded in-app groups with automated steps leaderboards for solo and team challenges
- Impact dashboard to share progress and environmental commitments
- Integration with Veritree for verified and sustainable reforestation tracking
- Support for mangrove tree planting in multiple global locations
- Option to upgrade to Treekly Plus for daily tree planting through a subscription