The startup operates a 3D scanning platform that utilizes advanced 3D scanners to capture precise morphological data of individuals while they are fully clothed. This technology provides retailers with accurate size recommendations, enhancing the shopping experience by reducing fit-related returns.
Funding
$4.4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
The fashion industry faces challenges with inaccurate sizing, leading to high return rates for retailers and frustration for consumers struggling to find clothes that fit properly. Existing sizing systems are inconsistent, and online shopping exacerbates the problem as customers cannot physically try on clothes before purchasing.
Solution
Treedy's offers 3D body scanning technology that captures precise body measurements, enabling brands and consumers to determine the right clothing size. The company provides in-store scanning portals, like Ovo, that scan customers while fully clothed in seconds, as well as a mobile scanning app, Fitsbest, that allows users to create a digital avatar with accurate measurements from home. Treedy's technology uses AI algorithms to infer users’ biometrics underneath clothing, providing tailored body measurement extractions. By providing accurate size recommendations, Treedy's helps reduce returns, increase customer satisfaction, and promote sustainability in the fashion industry.
Target Audience
Treedy's serves fashion retailers looking to reduce return rates and improve customer satisfaction, brands seeking to offer tailored clothing and personalized shopping experiences, and consumers who want to find clothes that fit accurately. The company also targets the workwear and gym industries, providing solutions for uniform sizing and tracking body measurements.
Features
- "No need to undress" technology for quick and convenient body scans
- Landmarkpoint software to define and extract standardized body measurements
- Nakednet AI algorithm to analyze human morphology under clothing
- Ovo in-store scanning portal with automatic presence detection and pause recognition
- Fitsbest mobile scanning app for creating digital avatars with accurate measurements
- Digital twin creation for metaverse applications
- Integration with retailer systems to provide size recommendations on customer interfaces