TrataTech provides a blockchain-based Digital Product Passport platform that creates a direct, permanent connection between brands and product owners through every resale. The system uses NFC-enabled digital twins to meet EU Ecodesign for Sustainable Products Regulation (ESPR) requirements while enabling authenticity verification, provenance tracking, and post-purchase engagement. Built for the luxury goods sector, the platform transforms regulatory compliance into an ongoing customer relationship channel.
Funding
Funding not disclosed
Founders
Product
Problem
Luxury brands lose direct contact with customers after the initial sale, as ownership transfers and resales create gaps in the relationship. This limits post-purchase engagement, hampers service and warranty management, and leaves products vulnerable to counterfeiting without a reliable chain-of-custody record.
Solution
TrataTech offers a blockchain-based Digital Product Passport that gives brands a direct, permanent channel to every product owner from the day of sale through all subsequent resales. The platform uses NFC chips embedded in products, creating digital twins that verify authenticity, trace provenance, and manage ownership transfers on the blockchain. This infrastructure ensures compliance with the EU's Ecodesign for Sustainable Products Regulation (ESPR), which mandates Digital Product Passports for textiles and luxury goods by mid-2027. The system also includes digital wardrobe management tools and collectibles that enhance the post-purchase experience, turning regulatory requirements into an ongoing brand-customer relationship.
Target Audience
Primary customers are luxury watch brands, watch servicing companies, and textile/luxury goods manufacturers that sell into EU markets and need to comply with Digital Product Passport regulations while improving customer retention.
Features
- Blockchain-based Digital Product Passport (DPP) with tamper-proof ownership records and transfer capabilities
- NFC chip integration validated for watch casings, including water resistance up to 70 bar and resistance to magnetization (field strength up to 10,000 times below magnetization threshold)
- Digital proof of authenticity with certificate verification that prevents counterfeit products
- Provenance tracking covering material origin, manufacturing location, traceability, and sustainability data
- Care and maintenance module with e-warranty and insurance services access
- Digital wardrobe management for customers to organize and engage with owned products
- Compliance architecture built to meet EU ESPR requirements ahead of the 2026-2027 enforcement deadlines