Tranzlogic enriches in‑store, ecommerce, and mobile credit‑card transactions with geographic, demographic, economic and psychographic attributes, turning raw purchase data into actionable customer insights. Its analytics platform integrates with all major POS and e‑commerce systems, allowing businesses to understand who their best customers are, optimize location management, and identify new market opportunities without requiring any additional customer interaction. The service includes expert consulting at no extra cost for subscribers.
Funding
$800K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Retailers often collect credit‑card transaction data without any contextual information about the shoppers, making it difficult to identify high‑value customers, assess store performance, or discover new market opportunities.
Solution
Tranzlogic enriches in‑store, e‑commerce, and mobile credit‑card transactions with geographic, demographic, economic, and psychographic attributes. The enriched data is delivered through an analytics platform that visualizes customer profiles, location performance metrics, and market opportunity insights. Integration works automatically with all major POS and e‑commerce systems, requiring no additional steps from shoppers. Retailers can access daily dashboards, segment customers, and run growth analyses without needing separate data sources. Expert consulting services are bundled with the subscription to help translate insights into actionable strategies such as site selection, marketing targeting, and inventory planning.
Target Audience
Primary customers are brick‑and‑mortar retailers, e‑commerce merchants, and multi‑channel brands that need data‑driven insights to optimize existing locations and plan expansion.
Features
- Automatic matching and appending of credit‑card transactions with multi‑dimensional customer and market attributes
- Compatibility with all major POS, e‑commerce, and mobile payment platforms for seamless deployment
- Interactive analytics dashboard offering customer segmentation, location performance, and market opportunity visualizations
- Built‑in management and growth tools for site selection, marketing ROI analysis, and sales forecasting
- Included consulting support from data scientists and industry experts at no extra charge