The startup operates a media broadcasting platform that utilizes enterprise software to monetize and distribute live or simulated live channels across multiple platforms. By dynamically injecting in-content advertisements, the platform enables media operators to create additional revenue streams while enhancing viewer engagement on all devices.
Funding
$9.8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional ad breaks in streaming media can interrupt the viewing experience and lead to decreased engagement. Media operators need new ways to monetize content without disrupting the viewer's attention. Existing methods often lack the flexibility to deliver personalized, in-stream advertising at scale.
Solution
Transmit offers a media broadcasting platform that enables dynamic, in-content advertising for live and on-demand streaming channels. The platform uses server-side ad insertion (SSAI) technology to seamlessly integrate branded content and advertisements directly into the video stream, eliminating traditional ad breaks. Transmit's solutions include Stream Composer for composing and publishing content streams, Stream Extension for maximizing content monetization, and Creative Studio for building custom in-stream ad formats. By leveraging real-time event analysis and personalized creatives, Transmit helps media operators expand advertising inventory, increase brand affinity, and drive revenue growth without disrupting the viewing experience.
Target Audience
The primary target audience includes media operators, broadcasters, and content creators looking to enhance monetization strategies for live and on-demand streaming content.
Features
- **Stream Composer:** Server-side ad technology for creating new advertising inventory during peak moments and lulls in action.
- **Stream Extension:** VAST 4.0 output for quick integration with existing ad servers, enabling the promotion of content and brand advertisements.
- **Creative Studio:** Tools for building custom in-stream ad formats, including Picture-in-Picture, Squeeze Back, and Overlay ads.
- **Personalized Creatives:** Delivery of targeted and individualized viewing experiences across live and VOD content.
- **Flexible Reporting:** Monitoring of stream health and fill rates to maximize yield.
- **Automatic Scaling:** Ensures consistent quality of service throughout, even with high viewer demand.
- **Efficient Encoding:** Just-in-time ad encoding to maximize fill rates and accurate tracking beacons.
- **Developer API:** Streamlines workflow and integrates directly into existing tools and processes.