TRAKKER

TRAKKER offers an automated event tracking and lead generation platform for trade fairs. It uses smart sensors to capture visitor movement and interactions in real-time, automatically enriching lead data with contextual information for improved follow-up and ROI measurement.

Updated 2 months ago

Funding

Funding not disclosed

Funding rounds are not available yet.

Founders

Founder details are not available yet.

Product

Problem

Exhibitors at trade fairs often struggle with incomplete visitor data, manual lead capture processes, and a lack of actionable insights, leading to wasted investment and lost opportunities. Valuable data regarding visitor behavior, interests, and interactions remains underutilized, hindering effective follow-up campaigns and ROI measurement.

Solution

TRAKKER provides an automated event tracking and lead generation platform designed to deliver precise visitor analytics and qualified leads for trade fairs. The system utilizes a network of smart tracking devices and sensors to capture visitor movement, dwell times, and interactions in real-time without requiring manual scanning or attendee app downloads. This data is automatically linked to registration information and external CRM systems, generating leads with rich context such as industry, origin, and thematic interests. The platform offers a comprehensive overview for organizers and actionable insights for exhibitors, enabling data-driven campaigns, performance optimization, and enhanced event marketing strategies.

Target Audience

TRAKKER serves trade show organizers and exhibitors who aim to leverage real-time data for lead generation, visitor engagement, and performance optimization.

Features

Real-time event tracking using smart sensors to analyze visitor movements, dwell times, and interactions with centimeter precision.
Automated, non-intrusive lead generation that segments visitors based on thematic interests derived from zone engagement.
Integration capabilities with CRM and marketing automation platforms (e.g., HubSpot, Salesforce) for seamless data export.
Generation of CRM-ready lead lists enriched with contextual data, including location, industry, and identified interests.
Performance analytics including heatmaps, visitor frequency, and interaction data to optimize booth design and staffing.
Data visualization options including diagrams, heatmaps, and segmented lists for comprehensive audience analysis.
Privacy-compliant data processing adhering to GDPR standards.
Modular deployment options suitable for various event sizes, from small areas to large halls.