TRAKID offers a mobile app and smart compass experience that guides visitors through interactive scavenger hunts and educational tours at outdoor venues like zoos and parks. The platform enhances guest engagement by providing gamified, multilingual content that enriches the learning experience while navigating these attractions.
Funding
$4.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Outdoor venues like zoos and parks often struggle to engage visitors beyond passive observation, lacking interactive experiences that deepen learning and exploration. Traditional guided tours are limited by fixed schedules and group sizes, while static signage offers minimal personalization or dynamic content.
Solution
TRAKID provides a mobile app and "smart compass" experience that transforms outdoor venues into interactive scavenger hunts and educational tours. The platform delivers gamified, multilingual content triggered by location or QR codes, enriching the visitor experience while they navigate the site. By blending digital engagement with physical exploration, TRAKID enhances learning, promotes discovery, and offers venues a scalable way to deliver personalized content. The system allows venues to create dynamic experiences that adapt to visitor interests and provide real-time information.
Target Audience
TRAKID's primary customers are outdoor venues such as zoos, city parks, aquariums, gardens, historic sites, and museums seeking to enhance visitor engagement and provide interactive educational experiences.
Features
- Mobile app with interactive maps and location-based triggers
- QR code scanning for instant access to content and challenges
- Gamified scavenger hunts with points, badges, and leaderboards
- Multilingual support for diverse visitor demographics
- Customizable content management system for venue staff
- Real-time data analytics on visitor engagement and behavior