The startup offers a search intelligence platform that leverages real-time artificial intelligence to analyze consumer behavior and market trends from search engine data. This enables businesses to make informed decisions on investment opportunities, inventory adjustments, and targeted marketing strategies.
Funding
$2.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Businesses often struggle to understand rapidly evolving consumer needs and market trends, leading to missed opportunities and ineffective strategies. Traditional market research methods are often slow, expensive, and fail to capture the spontaneous insights found in online search behavior. This makes it difficult for companies to make informed decisions about product development, marketing campaigns, and investment opportunities.
Solution
Trajaan offers a search intelligence platform that analyzes real-time search engine data to provide businesses with actionable insights into consumer behavior and market trends. The platform monitors search activity across multiple search engines, including Google, Amazon, TikTok, Pinterest, and Baidu, covering over 150 countries. Using a proprietary AI engine, Trajaan categorizes search queries into themes, identifies emerging trends, and delivers geo-localized insights. This enables businesses to anticipate market shifts, optimize content strategies, and make data-driven decisions across various functions, including product development, marketing, and supply chain management.
Target Audience
Trajaan targets brands, retailers, agencies, and consultancies seeking to leverage search data for consumer insights, brand monitoring, demand forecasting, and content strategy optimization.
Features
- Multi-source search listening: Monitors search behavior across major search engines and platforms.
- Semantic AI engine: Clusters and categorizes search queries into themes and attributes in any language.
- Always-on trend detection: Automatically identifies fast-rising topics and brand mentions with real-time alerts.
- Geo-based consumer insights: Provides city- and country-level data for localized strategies.
- Integration ecosystem: Connects to business intelligence and social listening platforms like Talkwalker, Meltwater, Power BI, and Looker Studio via API.
- Content recommendation: Identifies trending topics and prioritizes content creation based on search demand.
- Search data marketplace: Access to public and premium search data sources.
- Customer Success Manager: Available to Enterprise clients.