TradeX provides an integrated platform for industries to manage trade marketing and sales execution, connecting brands, retailers, and promotional agencies. The platform streamlines commercial management, optimizes brand visibility at the point of sale, and uses business intelligence and AI to enhance sales productivity.
Funding
Funding not disclosed
Founders
Product
Problem
Industries face challenges in ensuring brand visibility and effective sales execution at the point of sale due to product visibility issues, limited coverage of field promoters, and difficulties in managing promotional calendars and commercial agreements. This fragmentation hinders optimal sales performance and brand representation.
Solution
TradeX offers an integrated platform that connects industries, retailers, and promotional agencies to streamline commercial management, trade marketing, and execution. The platform provides a centralized system for managing field marketing activities, optimizing brand presence, and ensuring compliance with commercial negotiations. By leveraging business intelligence and AI, TradeX aims to enhance sales productivity and revenue for brands. The platform also facilitates the intermediation of services, connecting industries with promotional agencies for on-demand execution tasks like product auditing, promotion, and merchandising.
Target Audience
The primary target audience includes industries seeking to optimize their trade marketing and sales execution, retailers aiming to improve consumer attraction and retention, and promotional agencies looking to increase productivity and revenue through demand generation.
Features
- **Tradex BIP (Business Intelligence Platform):** A business intelligence solution utilizing algorithms to capture, process, and analyze sales data, identifying execution opportunities and predicting stockouts.
- **Inventory Management:** Provides detailed insights into distribution, stock levels, virtual stock, and stockout occurrences, with predictive analytics for future stockouts.
- **Negotiation Management:** A methodology to audit and validate the execution of promotional calendars and commercial agreements, offering real-time visibility into brand execution at points of sale.
- **Artificial Intelligence Integration:** Employs AI to analyze promotional calendars and trade marketing activations, identifying the impact of various business levers on sales and recommending optimal activities.
- **Tradex APP:** A mobile application for sales execution, enabling in-store product information retrieval via camera recognition and facilitating requests for promotional activations.
- **Augmented Reality (AR) for Trade Marketing:** Utilizes AR for visualizing and executing trade marketing projects and point-of-sale materials, enhancing brand experience.
- **Tradex PROMO:** A service model for on-demand promoter services, adopting a shared economy approach to increase execution capacity.
- **Service Intermediation:** Connects industries and retailers with promotional agencies for specialized services such as auditing, promotion, product replenishment, and merchandising.