The startup develops customer relationship management software tailored for full-service recreation management, enabling community centers to efficiently manage memberships, programs, and facilities. By streamlining daily operations and enhancing engagement, the platform helps nonprofit organizations maximize their community impact.
Funding
$3.6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Nonprofit community centers often struggle with disparate systems for managing memberships, programs, facilities, and fundraising, leading to inefficiencies and hindering their ability to maximize community impact. These organizations need a unified platform to streamline operations and improve member engagement.
Solution
Traction Rec provides a customer relationship management (CRM) platform built on Salesforce, tailored for full-service recreation management in nonprofit community centers. The platform unifies member management, program scheduling, facility booking, and fundraising efforts into a single system. By automating administrative tasks, providing actionable insights, and offering self-service tools for members, Traction Rec enables organizations to reduce operational costs, increase revenue, and enhance community engagement. The CRM is designed to adapt to evolving member needs with flexible integrations, supporting various roles within the organization, from leadership to operations and members.
Target Audience
Traction Rec primarily serves nonprofit community centers such as YMCAs, JCCs, and Boys & Girls Clubs, as well as parks and recreation departments and continuing education programs.
Features
- Centralized member database with self-service portal for program registration and account management
- Program management tools for scheduling, registration, and payment processing
- Facility management features for booking, maintenance, and resource allocation
- Fundraising module for donor management, campaign tracking, and reporting
- Financial management tools for billing, invoicing, and payment processing
- Reporting and analytics dashboards providing insights into key performance indicators (KPIs)
- Integration with third-party applications for accounting, marketing, and communication
- Mobile app for members to access programs, events, and account information
- Role-based access control to ensure data security and privacy