Traction Complete offers a data management suite that cleanses, connects, and orchestrates Salesforce data specifically for Revenue Operations. By automating the identification and merging of duplicates, as well as streamlining data flow, it enables teams to focus on strategic initiatives rather than time-consuming data maintenance.
Funding
$4.9M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
TVFounders
Product
Problem
Revenue Operations teams struggle with disconnected and dirty data within Salesforce, leading to inefficiencies in lead routing, inaccurate reporting, and wasted resources. Manual data cleansing and custom code solutions are time-consuming, difficult to maintain, and often fail to address complex data relationships. This results in sales reps spending excessive time validating data instead of cultivating customer relationships.
Solution
Traction Complete offers a suite of data management products designed to cleanse, connect, and orchestrate Salesforce data, specifically for Revenue Operations. The platform automates the identification, matching, and merging of duplicate records at scale, ensuring data accuracy and consistency. It provides a clear view of account hierarchies and relationships, enabling teams to work from a shared source of truth. Furthermore, Traction Complete allows users to automate data flow with a drag-and-drop flow builder, ensuring leads, accounts, opportunities, and cases are properly assigned and updated based on the go-to-market strategy.
Target Audience
Traction Complete is designed for Revenue Operations teams, Sales Leaders, Marketing teams, Salesforce Administrators, and Sales Operations professionals who need to improve data quality and streamline data workflows within Salesforce.
Features
- Automated deduplication: Identifies, matches, and merges duplicate records across the Salesforce org.
- Account hierarchy management: Provides a clear view of account relationships for improved sales and marketing alignment.
- Lead routing and assignment: Automates the assignment and updating of Salesforce records based on defined criteria.
- Drag-and-drop flow builder: Enables users to create custom data workflows without code.
- 100% Salesforce native: Operates directly within Salesforce, eliminating the need for external integrations.
- Enterprise-grade scalability: Processes large volumes of data faster than other revenue orchestration tools.
- Customizable and flexible: Adapts to unique business requirements with no constraints on custom objects or data volumes.