Traction
Traction provides an AI‑driven sales execution intelligence platform that integrates directly with existing ERP and CRM systems, eliminating the need for additional software. By delivering actionable insights and workflow automation, it helps sales representatives increase active selling time by over 35% and achieve double‑digit growth in revenue and margin.
- Artificial Intelligence
- Data & Analytics
- Enterprise Software
Funding
Founders
Product
Problem
Sales teams often struggle to identify and prioritize high‑value opportunities within their existing ERP and CRM data, leading to wasted effort on low‑margin deals and missed revenue growth. Manual analysis and fragmented tools also reduce the time reps can spend actively selling.
Solution
Traction offers an AI‑driven sales execution intelligence platform that embeds directly into a company’s ERP and CRM systems, eliminating the need for separate software. The platform applies machine‑learning models to surface actionable insights, such as optimal account targeting, dynamic margin pricing, and next‑best‑action recommendations. These insights are presented within the native workflow, enabling reps to focus on high‑potential deals without disrupting existing processes. Automated workflow triggers and recommendation engines reduce manual data handling, increasing active selling time by more than 35%. The solution combines AI recommendations with human‑led decision making, ensuring that sales strategies remain aligned with business objectives while driving double‑digit revenue and margin growth.
Target Audience
Primary customers are B2B sales organizations in industrial distribution, manufacturing, and other high‑margin sectors that rely on ERP/CRM systems to manage complex accounts and pricing.
Features
- Seamless integration with existing ERP and CRM platforms, requiring no additional system deployment
- AI‑powered opportunity scoring and next‑best‑action recommendations based on deterministic vertical models
- Dynamic margin pricing engine that adjusts pricing in real time to protect profitability amid market volatility
- Automated workflow triggers that streamline sales processes and reduce manual data entry
- Dashboard and in‑app alerts that surface high‑value accounts and risk of competitor win‑back
- Preserves data sovereignty by operating within the client’s existing data environment