TrackStreet provides a platform that monitors eCommerce channels to identify unauthorized sellers and enforce pricing policies, ensuring brand integrity and control. By delivering actionable insights and data on marketplace activities, TrackStreet helps brands optimize their distribution strategies and enhance revenue growth.
Funding
$10.6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
OVFounders
Product
Problem
Brands selling through eCommerce channels face challenges in maintaining brand integrity and profitability due to unauthorized sellers, inconsistent pricing, and lack of visibility into marketplace activities. This can lead to eroded profit margins, damaged brand reputation, and strained relationships with authorized retailers.
Solution
TrackStreet offers a comprehensive platform that empowers brands to protect their online presence, enforce pricing policies, and optimize their eCommerce channels. The platform monitors online marketplaces and retailer websites to identify unauthorized sellers and Minimum Advertised Price (MAP) violations. By providing actionable data and automated enforcement tools, TrackStreet enables brands to regain control over their online distribution, protect their brand equity, and drive revenue growth. The platform's robust monitoring capabilities extend to in-cart pricing, ensuring consistent pricing across the entire customer journey.
Target Audience
TrackStreet primarily serves brand manufacturers and brand owners who sell products through online channels and need to protect their brand, enforce pricing policies, and optimize their eCommerce strategy.
Features
- Continuous monitoring of websites and online marketplaces, including Amazon and eBay, to detect unauthorized sellers and MAP violations
- Automated enforcement workflows with customizable notification sequences and escalation paths
- Comprehensive data on seller activities, pricing trends, and product availability across the eCommerce landscape
- Identification of "ghosting" merchants hiding behind fake names and vendors operating multiple websites
- Sales intelligence reports providing insights into reseller performance, product line coverage, and potential sales leads
- Integration with corporate information systems via data feeds for seamless data exchange
- A "Do Not Sell" list to track and manage resellers who consistently violate MAP policies
- Automated screenshot capture of MAP violations for evidence and record-keeping