Trackgood is a supply chain visibility platform that utilizes blockchain technology and AI to provide verifiable records and engaging narratives of product journeys, enhancing transparency and consumer trust. The software addresses the lack of visibility in supply chains, enabling brands to effectively communicate their sustainability efforts and ethical practices to consumers.
Funding
$210K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many companies struggle to provide verifiable and engaging information about their products' origins and sustainability practices, leading to a lack of consumer trust and difficulty in meeting increasing demands for ethical sourcing and transparency. Traditional methods of tracking supply chains are often fragmented, making it difficult to consolidate data from various stakeholders and communicate a clear, compelling narrative to consumers.
Solution
Trackgood offers a supply chain visibility platform that leverages blockchain technology and AI to provide verifiable records and engaging narratives of product journeys. The platform enables businesses to transform complex supply chain data into compelling stories, enhancing consumer trust and loyalty. By consolidating information from suppliers, consumers, and NGOs onto a single platform, Trackgood fosters transparency and collaboration across the value chain. The platform helps businesses showcase ethical sourcing, drive product innovation aligned with sustainability goals, monitor waste usage, and mitigate risks related to labor practices and environmental compliance.
Target Audience
Trackgood primarily targets businesses committed to ethical sourcing and sustainability, including those in the jewelry, coffee, cocoa, automotive, and technology industries, as well as startups and enterprises seeking socially responsible investments.
Features
- AI-powered data gathering and verification to fill information gaps and simplify transparency efforts
- Multi-stakeholder management to consolidate information from suppliers, consumers, and NGOs
- Blockchain technology for immutable record-keeping and verifiable sustainability claims, powered by the Base and Arweave blockchains
- Responsive interface accessible on any device for seamless stakeholder access
- API integration for seamless data exchange with existing systems
- Supplier and product journey management to track the sustainability lifecycle
- Rich media support for engaging visuals and media to highlight sustainability efforts
- QR code generation and management for easy consumer access to product information