TrackFlo provides an AI‑driven tracking operations platform for freight brokers that automates routine track‑and‑trace tasks such as status updates, driver information, proof‑of‑delivery, and communications across email, SMS, and voice. The system extracts relevant data, updates the broker’s TMS, and offers configurable workflows and real‑time dashboards to measure team performance and service levels, while allowing human agents to handle exceptions and relationship building.
Funding
Funding not disclosed
Founders
Product
Problem
Freight brokers spend a large portion of their teams’ time on routine track‑and‑trace activities—collecting status updates, driver information, proof‑of‑delivery, and handling communications across email, SMS, and voice. These tasks are repetitive, error‑prone, and not supported by most transportation management systems, leading to high labor costs, missed updates, and inconsistent service quality.
Solution
TrackFlo offers an AI‑driven tracking operations platform that automates the repetitive portions of track‑and‑trace while keeping human agents focused on exceptions and relationship building. The system ingests inbound communications via email, SMS, and AI voice, extracts location, ETA, driver details, POD images, and tracking URLs, and updates the broker’s TMS automatically with confidence scoring and approval rules. Users can configure the level of automation per customer or carrier, set custom outreach rules, and define which exceptions trigger human intervention. Real‑time dashboards provide metrics on automation performance, team efficiency, and service‑level outcomes, enabling brokers to measure and improve their tracking operations. Ops intelligence also generates customer, carrier, and lane scorecards, as well as detention recovery insights, turning tracking data into actionable business intelligence.
Target Audience
TrackFlo is designed for freight brokerage firms that manage large volumes of loads and need to reduce manual tracking effort while maintaining high service standards.
Features
- AI automation that reads and parses email, SMS, and voice messages to capture location updates, ETAs, driver info, PODs, and tracking URLs
- Configurable outreach workflows across SMS, email, and AI voice with confidence scoring and optional TMS approval
- Flexible automation levels per customer or carrier, allowing white‑glove service where needed
- Automated load assignment and customizable exception catalog (30+ exception types) with detailed explanations
- Real‑time dashboards and audit logs for AI automation performance, team metrics, and shift‑level scorecards
- Ops intelligence that produces automated scorecards for customers, carriers, lanes, and detention recovery estimates
- Integration hooks that push verified data directly into existing TMS platforms